Monday 23 February 2009

Marketing - One Extreme

I got this video in a mail from Seth Godin, in early January.



I was reading Seth's earlier mails for inspiration on Marketing and I saw the video I am mentioning. 50 kids get Nintendo Wii as a Christmas gift. And Nintendo had built huge hype around Wii.

So, a team filmed reactions of these 50 kids as they open gifts.

Most people will find the hysterical reactions of kids as disturbing. I mean should a toy, matter so much.

Is it a surprise that the kids are becoming less mentally resilient. Lose perspective of life so easily.....

Please watch the video by clicking here. Viewer discretion is cautioned.

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