Marketing Innovation ??? Adultery

I came across some post about a new website that allows "married" people to hook up with other "married" people.

Watch a video about the site here:



The website is at http://www.ashleymadison.com/ and is accessible only from the USA.

Their tagline is : "Life is short, have an affair".

I don't even know how to react.

At one end, it is identifying a niche segment and targetting it. As a marketer, kudos for this.
On the other hand, on moral grounds, it is simply not right.

Are individual rights (to running a business) more valueable to the society than managing its social fibre ? I believe that India has done a better job till now of this than the US although it seems to be changing.